27 mars 2008

Love me if you dare

"Love me if you dare" is a french film ("jeux d'enfants") realised in 2003 by Yann Samuell. It's a dramatic comedy with Guillaume Canet and Marion Cotillard.
Sophie and Julien when they were children defined rule of the game. They are for the rest of their life arbitrators and victims of this game : "truth or dare".
This game urge them to scorn taboos, to defy authorities, laugh, hurt... But they aren't capables to admit that they love them (again a love story !).
In this film, lots of them are deal with :
- difficult childhood (disadvantaged background, lose a parent...) and funny childhood (defy authorities)
- the refusal of adult word
- to be unable to admit love
- the fear of commitment (engagement)
- the game...
The scenario vacillates between comic, romantic and tragic. In fact, the game become finally cruel and perverted.
The game continues during their life with challenges more and more difficults, odds and cruels.
The end is very special. Death and love form an unit. The aim of the 2 characters is to stay together forever. And the characteristc of this film is that you can imagine 2 ends. You can see a happy end or a tragic end...
If you want more informations you can visit official site ... besides it's write in english.

Music and Advert

Audiovisual use severals vectors. Mains vectors are Picture, Sound, Verbal language... Sound acts directly of viewers senses more than pictures and words. Sound is so an emotional manipulation mean. Music function is to put product to good use and touch a target who is very sensitive of music : children.

Moreover, add music to advert take part in group singers promotion. Ad becomes more attractive with it. We can create an atmosphere who we want to appropriate with product. Thus, when you heard the ad music in an other context, we associate it with the product or the brand (very good for marketing !). For example, when you heard "Big Black Horse and Cherry Tree" for Alice ; "New Soul" for Mac Book Air or "One Two Three Four" for Ipod nano...
Each kind of music can be associate with values :
- ethnic music : curiosity, adventure
- Pop rock : youth, dynamism
- Classic : elegance, chic, luxury...

16 mars 2008

Ryanair / Sarkosy-Bruni

About a marketing point of view, I think is a great idea.
The low cost phenomenon is an aggressive competition. So a company must differentiate oneself from others... Specially by communication.
And for that, Ryanair dared use the french president image.
We often hear speak about the relation between N.Sarkosy and C.Bruni and it's annoy some people. These people say : "a president mustn't so much expose his private life". But when a company use this relation as an advertising support, it's funnier. People take that less seriously.
With this support, Ryanair have near position to people.

Moreover, as is a particular advert, lots of people talk about it so is a very good concept to get a lots of free publicity.

This ad doesn't touch president posts. But I think it will be less acceptable if an advert touch president posts. But here, the ad didn't have an aggressive aim and this photo is positive for them (they smile both). It's humorous. And they know famous people are touch by this kind of advertising.

To conclude, I could read that Ryanair proposed to pay a contribution for a charity association to repair his mistake.

13 mars 2008

An new TV show


TF1 launched a new concept. A group of 10 people face a single challenge. 4 disabled women and 6 disabled men climbed up the Kilimandjaro (6000 meters of altitude).

10% of frenchs are affect by an handicap. They must face a daily a daily challenge. 10 of them launch into an extreme adventure. Every year, the Kilimanjaro is covet by about a thousand hikers. The Kilimanjaro is difficult to climb and sometimes risky : 6 people by 10 fail.

Participants are between 24 and 49. Handicaps are for example : 2 people are deafs, 2 others people have miss their legs, there is a blind person... Only, they couldn't accomplish this feat so they choose to form a united group. They don't win something, but they want to prove they are capables of doing it. In a unknown environnement, they crossed together savannah over about a hundred km to climb the highest african peak. They were supervise by 2 guides and 2 doctors. At the end, 4 people of 10 pass the challenge. Others were not able to physically continue adventure.

It was an exceptional documentary. It forces us to change our look about handicap.

For this program and for the first time, TF1 offered blinds spectators to take a description audio program. With this process, people who suffer from a visual deficiency can appreciate this documentary in the best possibles conditions.

The description audio consists of insert a off voice. This audio pist describes all visuals elements for blind person. This person benefits also of normals dialogues of the film, but when there is an absence of reply, a voice explains picture. Thanks to this technic, the visuals deficients could better to imagine the scene and take films in the best conditions.

12 mars 2008

Nature & Discovery

The central idea of the durable developpement is to find a balance between economic growth and respect of the planet. That is one of the objectif of "Nature & Découvertes" since its creation.

François and Françoise Lemarchand are passionates by natural and innovations in trade so, in 1990 they founded "Nature & Découvertes". It's a naturalize sign (will to put nature accessible for evrybody). Today, there are 65 shops in France, 2 in Belgium and a dynamic team (970 people) who works around the same passion : nature.
Turtle, the logo of the shops "Nature & Découvertes" embody engagements and values. Turtle is the symbol for the protection of the nature.

For founders, "Nature & Découvertes" is an optimistic perspective and concrete of durable developpement. Firstly with quality products and quality services who arouse nature and invite to profit of its kind deeds. But they registered the company too in an approach for durable developpement (choice for supplier, ecologic conception for shops, financing of associatifs projects...). To translate its engagement with actions and to go at the meeting of its customers, "Natures & Découverte" proposes an activities program, to inform, discover and learn how we can protect nature.
Since the creation of the first shop in 1990, the founders decided to be actors of protection of nature beside associations on the ground, in France and in Africa. These smalls and bigs associations make an exceptional work but they generally miss necessary money to finance their projects. Here, the fondation "Nature & Découvertes" can help them.

Every year, the fondation receives 10% of profit created by commercials activities of the compagny. The founder say : "it's a voluntary tax for planet because the team want nature stays alive, beautiful, varied and for people to blossom in.
About a hundred associations benefit from these financings. They accomplish an exceptional work and all the employees of "Nature & Découvertes" are very proud !



11 mars 2008

Asian Film Festival

From 12th to 16th march, an asian film festival takes place in Deauville.
The american film festival is very famous there and in 1999 the asian film festival was created.
The aim is to show the diversity of the cinema in all asian countrys and to discover their wealth.
Lot of asians stars come for the event and a cultural programm is proposed.
This festival is organized in the Deauville International Center (CID).
This year, for the first time, an asian village is open. With this animation, everybody can discover the wealth of the asian cultural (it's free access) : gastronomy, sports, health, well-being, economy, art. Sports demonstrations, tasting, exposition... are on the programm. This event is free for students.
So, if you spend in Deauville during these 5 days, you will be welcome in Asia !!

15 février 2008

Sweets commercials

In news paper, there was an article about commercial who are for children, for sweet and salted food.
The health minister will organize a meeting in march. The objective is to cup commercial for sweet and salted food during programme for children who aren't 12.
The ministry hope for an other thing : to remove from checkout the candys. But the president of an association for food industrys is worried because 90% of these products concern adults and he said : "to organise the department shop is not a public power".
Roselyne Bachelot have too announce that some rules measures about nutrition will be take place in schools canteen for the next start of the school year.

12 février 2008

A swimming pool

This swimming pool measures 1013 meters and contains 250 millions of litres of sea water. It's the longest swimming pool in the world. It's open since january. It is located between Pacific and a tourist center (10 buildings) . It's in Algarrobo (Chili). This pool has cost 1.33 billions euros and its yearly maintenance is 2.6 millions euros. It's so big that you can swimming of course but you can sailing and to go canoeing too. It's reserved for custommers tourist center.
Others projects like that are plan in Argentine, Dubai, Egypte and Greece.
But why install this work just next the ocean ? Because in this region, the temperature in the sea never pass 10°c, whereas, in the Algorrobo swimming poll, water is at 26°c whith the sun !

Carnaval in Rio de Janeiro

In Brazil, it's the most famous national holiday. In the world, Rio is a real synonym with carnaval celebration.
At the end of 19 century, some little groups wandered in the street in Rio de Janeiro. They dansed and played music... It's the begin of the carnaval.
Today, carnaval last 4 days in february. During this period lot of balls are organised in some traditional places. During this period, Samba schools parade. Parades take place on the night. And at the end of parade a filing is award. Schools are mark about : rythm, costumes, theme originality, float... For each aspect, judges give a mark (between 0 and 10). They determine a total mark and appoint the best Samba school of the parade.

9 janvier 2008

Guyane

In this article, I want to talk to you about Guyane, because during the last christmas holidays, I saw my cousin who lives there, in Cayenne. One day I hope I will go in this wild territory... as lot of people I would like always travel !

Guyane is the biggest french departement (a french overseas departement). It's near Bresil. 96% of territory is equator forest. This forest is protect by a natural park and 6 natural reserves.

The Cayenne penal colony stay famous and it was closed since the second world war.

This region is one of the richest region of animal and vegetal : around 5 500 vegetals species, 700 birds species, 177 mammals species, 430 fishs species...

There is a spacial center in Guyane. This center is the launching site of the Ariane rocket. It's in Kourou.


Speed records

Kingda ka For those whose like one's thrills : Kingda ka is roller coaster who is set in Jackson, in Jersey in the USA.
Actually, this roller coster is the highest and fastest in the World.
The name's amusement park where is Kingda ka is "six flags great adventure". This attraction openned mai 20th 2005. The maximum high is 139 meters and speed is 206 km/h. This attraction lasts 28 seconds. The wait time can reachs 6 hours when the park is crowed.
Bamboo
Bamboo holds the record for growth speed. It can overtakes 1 meter a day for certains species.
Some of bamboo reach 40 meters for high. It's very resistant.
Panda eat only bamboo. Bamboo is use in asian country for construction.
Hummingbird

Hummingbird is the smallest bird in the World. It's 5,5 cm tall and it weighs 1,95 gr. Hummingbird has too the wing beat the fastest : 80 a second.
Tennis
An American has the record for the fastest service in tennis. His name is Andy Roddick. The ball was hit of 249,4 km/h. It was during the Davis Cup in 2004.

Equitherapy


Equitherapy is a suitable horseriding.
Objective is to improve well-being, self assurance, comfort, feeling of disabled people.
Two kind of means are use :
- mental : speech, senses, emotion
- bodily : movement, gesture, feeling
Tools use are classical tools of therapy but with horses.
Interest to use horse to understand by his quality as a alive being.

My summer job

I worked in Deauville racetrack.
Journeys began at 11 am and finished around 17h30 pm. I changed of post every day.
My differents posts were :
-to control reserved stand : This stand are reserved for professionals (jockeys and trainers)
-to animate a children stand :
~ "draw me a horse" : to help children to draw horses. I was accompagned by a painter
~ "jockey sensation" : to assist children to ride a mechanical horse
- to control entrance : I took tickets and verifyed that people didn't come in racetrack with ball, pet or bike
- to close fence when horses left stable to come on the track

I enjoyed this job because it was very pleasant. And as I like races horses, I could meet professionals and passionates people.


Death Penalty in the USA

No current death penalty statute
Statute declared unconstitutional
No execution since 1976
Execution performed since 1976

In France, the death penalty was abolished in 1981. Whereas in the USA 38 states out of 50 use it still.
Since 1976, 1099 convicts were executed in the USA. Texas has record with 355 executions.
The convicts are generally detain in a high security prison in special area : The death row.

Women represent 1,58 % of inmates.
Since 2005, it's forbidden to execute a personn who isn't eighteen at the time of events.

The convicts choose the execution type. Lethal injection and electric chair are the most use. There are gas chamber and hanging too.

There are two opinions of the sbject.
- People who are for say : death penalty is a protection for society and it's a kind of deterrence.
- People who are against say : the forgiveness is more important, we can't take a life and an irreversible sentence.

To conclude, you can saw some fims about death penaty : "Dead man walking", "Prison break", "Dancer in the dark"...