Audiovisual use severals vectors. Mains vectors are Picture, Sound, Verbal language... Sound acts directly of viewers senses more than pictures and words. Sound is so an emotional manipulation mean. Music function is to put product to good use and touch a target who is very sensitive of music : children.
Moreover, add music to advert take part in group singers promotion. Ad becomes more attractive with it. We can create an atmosphere who we want to appropriate with product. Thus, when you heard the ad music in an other context, we associate it with the product or the brand (very good for marketing !). For example, when you heard "Big Black Horse and Cherry Tree" for Alice ; "New Soul" for Mac Book Air or "One Two Three Four" for Ipod nano... Each kind of music can be associate with values :
- ethnic music : curiosity, adventure
- Pop rock : youth, dynamism
- Classic : elegance, chic, luxury...
1 commentaire:
Really Interesting subject ! I couldn't think music could have so much influence in our perception of advertising !
Enregistrer un commentaire