Ryanair / Sarkosy-Bruni

About a marketing point of view, I think is a great idea.
The low cost phenomenon is an aggressive competition. So a company must differentiate oneself from others... Specially by communication.
And for that, Ryanair dared use the french president image.
We often hear speak about the relation between N.Sarkosy and C.Bruni and it's annoy some people. These people say : "a president mustn't so much expose his private life". But when a company use this relation as an advertising support, it's funnier. People take that less seriously.
With this support, Ryanair have near position to people.

Moreover, as is a particular advert, lots of people talk about it so is a very good concept to get a lots of free publicity.

This ad doesn't touch president posts. But I think it will be less acceptable if an advert touch president posts. But here, the ad didn't have an aggressive aim and this photo is positive for them (they smile both). It's humorous. And they know famous people are touch by this kind of advertising.

To conclude, I could read that Ryanair proposed to pay a contribution for a charity association to repair his mistake.