Love me if you dare

"Love me if you dare" is a french film ("jeux d'enfants") realised in 2003 by Yann Samuell. It's a dramatic comedy with Guillaume Canet and Marion Cotillard.
Sophie and Julien when they were children defined rule of the game. They are for the rest of their life arbitrators and victims of this game : "truth or dare".
This game urge them to scorn taboos, to defy authorities, laugh, hurt... But they aren't capables to admit that they love them (again a love story !).
In this film, lots of them are deal with :
- difficult childhood (disadvantaged background, lose a parent...) and funny childhood (defy authorities)
- the refusal of adult word
- to be unable to admit love
- the fear of commitment (engagement)
- the game...
The scenario vacillates between comic, romantic and tragic. In fact, the game become finally cruel and perverted.
The game continues during their life with challenges more and more difficults, odds and cruels.
The end is very special. Death and love form an unit. The aim of the 2 characters is to stay together forever. And the characteristc of this film is that you can imagine 2 ends. You can see a happy end or a tragic end...
If you want more informations you can visit official site ... besides it's write in english.

Music and Advert

Audiovisual use severals vectors. Mains vectors are Picture, Sound, Verbal language... Sound acts directly of viewers senses more than pictures and words. Sound is so an emotional manipulation mean. Music function is to put product to good use and touch a target who is very sensitive of music : children.

Moreover, add music to advert take part in group singers promotion. Ad becomes more attractive with it. We can create an atmosphere who we want to appropriate with product. Thus, when you heard the ad music in an other context, we associate it with the product or the brand (very good for marketing !). For example, when you heard "Big Black Horse and Cherry Tree" for Alice ; "New Soul" for Mac Book Air or "One Two Three Four" for Ipod nano...

Each kind of music can be associate with values :

- ethnic music : curiosity, adventure

- Pop rock : youth, dynamism

- Classic : elegance, chic, luxury...

Ryanair / Sarkosy-Bruni

About a marketing point of view, I think is a great idea.
The low cost phenomenon is an aggressive competition. So a company must differentiate oneself from others... Specially by communication.
And for that, Ryanair dared use the french president image.
We often hear speak about the relation between N.Sarkosy and C.Bruni and it's annoy some people. These people say : "a president mustn't so much expose his private life". But when a company use this relation as an advertising support, it's funnier. People take that less seriously.
With this support, Ryanair have near position to people.

Moreover, as is a particular advert, lots of people talk about it so is a very good concept to get a lots of free publicity.

This ad doesn't touch president posts. But I think it will be less acceptable if an advert touch president posts. But here, the ad didn't have an aggressive aim and this photo is positive for them (they smile both). It's humorous. And they know famous people are touch by this kind of advertising.

To conclude, I could read that Ryanair proposed to pay a contribution for a charity association to repair his mistake.

An new TV show

TF1 launched a new concept. A group of 10 people face a single challenge. 4 disabled women and 6 disabled men climbed up the Kilimandjaro (6000 meters of altitude).

10% of frenchs are affect by an handicap. They must face a daily a daily challenge. 10 of them launch into an extreme adventure. Every year, the Kilimanjaro is covet by about a thousand hikers. The Kilimanjaro is difficult to climb and sometimes risky : 6 people by 10 fail.

Participants are between 24 and 49. Handicaps are for example : 2 people are deafs, 2 others people have miss their legs, there is a blind person... Only, they couldn't accomplish this feat so they choose to form a united group. They don't win something, but they want to prove they are capables of doing it. In a unknown environnement, they crossed together savannah over about a hundred km to climb the highest african peak. They were supervise by 2 guides and 2 doctors. At the end, 4 people of 10 pass the challenge. Others were not able to physically continue adventure.

It was an exceptional documentary. It forces us to change our look about handicap.

For this program and for the first time, TF1 offered blinds spectators to take a description audio program. With this process, people who suffer from a visual deficiency can appreciate this documentary in the best possibles conditions.

The description audio consists of insert a off voice. This audio pist describes all visuals elements for blind person. This person benefits also of normals dialogues of the film, but when there is an absence of reply, a voice explains picture. Thanks to this technic, the visuals deficients could better to imagine the scene and take films in the best conditions.

Nature & Discovery

The central idea of the durable developpement is to find a balance between economic growth and respect of the planet. That is one of the objectif of "Nature & Découvertes" since its creation.

François and Françoise Lemarchand are passionates by natural and innovations in trade so, in 1990 they founded "Nature & Découvertes". It's a naturalize sign (will to put nature accessible for evrybody). Today, there are 65 shops in France, 2 in Belgium and a dynamic team (970 people) who works around the same passion : nature.
Turtle, the logo of the shops "Nature & Découvertes" embody engagements and values. Turtle is the symbol for the protection of the nature.

For founders, "Nature & Découvertes" is an optimistic perspective and concrete of durable developpement. Firstly with quality products and quality services who arouse nature and invite to profit of its kind deeds. But they registered the company too in an approach for durable developpement (choice for supplier, ecologic conception for shops, financing of associatifs projects...). To translate its engagement with actions and to go at the meeting of its customers, "Natures & Découverte" proposes an activities program, to inform, discover and learn how we can protect nature.
Since the creation of the first shop in 1990, the founders decided to be actors of protection of nature beside associations on the ground, in France and in Africa. These smalls and bigs associations make an exceptional work but they generally miss necessary money to finance their projects. Here, the fondation "Nature & Découvertes" can help them.

Every year, the fondation receives 10% of profit created by commercials activities of the compagny. The founder say : "it's a voluntary tax for planet because the team want nature stays alive, beautiful, varied and for people to blossom in.
About a hundred associations benefit from these financings. They accomplish an exceptional work and all the employees of "Nature & Découvertes" are very proud !

Asian Film Festival

From 12th to 16th march, an asian film festival takes place in Deauville.
The american film festival is very famous there and in 1999 the asian film festival was created.
The aim is to show the diversity of the cinema in all asian countrys and to discover their wealth.
Lot of asians stars come for the event and a cultural programm is proposed.
This festival is organized in the Deauville International Center (CID).
This year, for the first time, an asian village is open. With this animation, everybody can discover the wealth of the asian cultural (it's free access) : gastronomy, sports, health, well-being, economy, art. Sports demonstrations, tasting, exposition... are on the programm. This event is free for students.
So, if you spend in Deauville during these 5 days, you will be welcome in Asia !!